A CEO's Tip on lead generation
Being in Sales, we all very well understand the importance of lead generation, yet we are not very smart at it. We get upset for not having quality leads, poor closure rates etc.
The reason is simple. Consistency. You have to be consistent in lead generation. Its only then you will build a pipeline of high quality leads.
Most of the sales professionals do not enjoy making cold calls, and they make all kinds of excuse.
Change your Perception
“Lead Generation is a game of consistency.”
Yes. This is what I advise my team too. To be consistent in making calls, following up, doing research etc.
Method to Madness
It can be a little overwhelming when one has to do the research, make calls, follow up etc but what if you have a system that assists you with all this.
You got it right. A tool that reminds of the various actions that you need to be taking pertaining to a prospect/lead.
We at Sales Extended, prefer working smart than hard. One of the ways to do that is to use Tools.
One of the tools that we use is Pipedrive. It is extremely functional and smart tool for all the above activities.
If you need any help regarding how to generate leads in a smart way, do write to us at infoATsalesextended.com and we will be more than happy to share some of our best practices.